Event Information

Jesse James Garrett will examine emerging trends in interactive product design that suggest new strategies to deliver value without getting trapped by reactive, short-term thinking. He’ll look at what some of the most successful products today have in common, and why product designers might need to abandon the idea of a “product” in order to survive.

Jesse James Garrett is one of the world’s most widely recognized technology product designers. He is co-founder and president of Adaptive Path, an experience design firm based in San Francisco, and author of the widely praised The Elements of User Experience.

He is also co-founder of the Information Architecture Institute, and coiner of the term “Ajax” for a now-popular suite of Web application technologies. His essays in noted industry publications and Web sites have focused on how to implement the Elements within an organization, from essential competencies to refuting common institutional objections such as “the interface is trivial compared to the programming” and “we don’t have that kind of money.”

Jesse’s tools and concepts have been published in more than a dozen languages, and his bookThe Elements of User Experience is considered one of the seminal works on user-centered Web design.

He is internationally recognized as a leading product experience thinker and has been featured in publications such as The New York Times, The Wall Street Journal and Business Week.