Apply at Land-Grant’s Website
Land-Grant Brewing Company, a Columbus-based craft beer brewery ranked amongst the fastest growing in the country as well as one of the most recognizable brands in Central Ohio, is seeking a Graphic Design and Social Marketing Coordinator. The Graphic Design and Social Marketing Coordinator will work collaboratively with the Sales and Marketing departments to design and execute on-brand and original work for a variety of marketing initiatives, events and promotions. The Graphic Design and Social Marketing Coordinator will develop creative ideas, solutions and concepts to grow the Land-Grant brand by choosing the appropriate media and style to produce a high visual impact.
Position: Graphic Design and Social Marketing CoordinatorJob Type: Full-time, Salary + BenefitsLocation: Columbus, OhioReports To: Creative DirectorLevel: Entry
ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Build and execute social media strategy for all brewery social channels (Instagram, Facebook, Twitter, Untappd, MailChimp, etc.)
  • Create original content to support social media campaigns, website, and blog content
  • Monitor and optimize company brand pages, communities, and website
  • Moderate all social media fan conversations, with a focus on driving community engagement and brand loyalty
  • Create and adhere to editorial calendars to support brand objectives and marketing goals
  • Collaborate with other departments (Sales, Brewing, Taproom) to understand key priorities for consumer engagement, as well as to build engaging projects to express the Land-Grant brand story
  • Assist our Creative Director with design projects to support Land-Grant Marketing & Sales programs, events & initiatives
  • Create social media and printed graphics designs for Taproom events
  • Contribute to executing brewery-hosted events throughout the year
  • Adheres to Ohio and other states regulatory standards
  • Keeps informed of graphic design industry directions and trends with the ability to identify areas of impact within the company
  • Additional duties may be assigned as necessary

THE IDEAL CANDIDATE WILL POSSESS:

  • A four-year degree in Graphic Design, Marketing or Business Administration is preferred with a minimum of 2 years of work experience OR a 2-year degree in Graphic Design, Marketing or Business with 2-3 years of work experience
  • In lieu of a college degree, 5-7 years of direct work experience in graphic design and work in social media
  • Project management skills and ability to prioritize multiple tasks
  • Excellent written and verbal communication skills
  • Proven experience in social media marketing
  • Experience editing photos, videos, and graphical content (experience with Adobe Illustrator, Pixelmator, or similar programs a plus)
  • Experience with HTML, CSS a plus
  • Passion for craft beer and the craft beer industry
  • A positive attitude and enjoys working within a team environment

SOFTWARE AND TOOLS USED:

  • Mac Adobe Photoshop CC
  • Mac Adobe Illustrator CC
  • Mac Adobe InDesign CC
  • Google Docs
  • Slack
  • MailChimp
  • Social Media: Instagram, Facebook, Twitter, Untappd, MailChimp
  • Photography – Aperture or LightRoom
  • Video – Final Cut Pro

QUALIFICATION REQUIREMENTS
To perform this job successfully, an individual must be able to execute each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Apply at Land-Grant’s Website