The Senior Media Connections Planner/Buyer is responsible for developing plans identifying strategic connections for key clients and their audience(s) using insights from a variety of research sources. This individual is responsible for developing cross-channel media strategies and must understand how that intersects with owned, earned and shared media. This candidate must have broadcast planning and buying experience. The ideal candidate is a well-organized, detail-oriented person with the ability to multi-task, and manage deadlines, budgets and timelines.

Responsibilities:

  • Partners with engagement and creative teams to develop strategic recommendations for connecting a brand to their audience(s)
  • Pursues innovative solutions for solving client needs
  • Provides thought leadership and education to both clients and internal audiences
  • Possesses a deep knowledge of both traditional and digital advertising
  • Utilizes research tools to provide consumer and competitive insight and recommendations
  • Ensures fiscal accuracy of all media buys
  • Accurately produces, optimizes and maintains multi-channel programs
  • Provides key insights based on campaign data
  • Identifies anomalies, meaningful data events and trends for further analysis
  • Demonstrates ability to reliably support multiple clients

Qualifications:

  • 5+ years of relevant media planning and buying experience, including audience understanding and research
  • Strong multi-channel understanding and experience are critical
  • Demonstrated drive and passion for uncovering and identifying connection points – no matter the medium
  • Uses a creative approach to solving marketing challenges
  • Proven presentation skills
  • Ability to take initiative and assume responsibility, consistently meet tight deadlines and handle multiple projects simultaneously
  • Strong organization and communication skills
  • Experience with negotiating and buying traditional and emerging media
  • Desire to understand and provide insights from campaign data
  • Must be a team player
  • Ability to manage others and will have the skills required for effective communication and delegation of tasks
  • Strong skills and experience with Microsoft Word, Excel, PowerPoint, Nielsen, MRI, Scarborough, and Kantar
  • BS/BA Business Management, Marketing, Media Studies Communications, or related fields

To apply, please submit your cover letter, resume and salary requirements for this position here: https://careers-fahlgrenmortine.icims.com/jobs/1314/senior-media-connections-planner-buyer/job

Please, no phone calls. Relocation will not be provided.

Fahlgren Mortine is an Equal Opportunity Employer.