Columbus State is seeking a full-time Videographer to join the Marketing & Communications team to coordinate all promotional video and multimedia content for the College. This position goes beyond shooting and editing and requires a strategic thinker who is able to imagine how video can play a role in content marketing to increase online engagement and support digital advertising campaigns.

The Videographer must have advanced creative and technical expertise, an ability to create emotionally-engaging storytelling and communications across a wide variety of media, and exceptional communication and project management skills. The Videographer will create videos for both public and employee audiences.

The ideal candidate has a minimum of five years of experience as a full-time videographer on an in-house marketing team collaborating with writers, designers, website staff, event staff, and others as well as an ability to work with all levels of leadership. Accountability, collaboration, and humility are essential qualities.

Candidates must provide a link to a portfolio of online work with application to be considered for this position. Finalists will be required to complete a short video project as part of the interview process.

Essential Duties and Responsibilities
Develops and implements projects that put Columbus State at the forefront of video marketing in higher education

  • Works with Marketing & Communications team members to create compelling digital advertising
  • Creates a wide range of videos such as industry and program videos, testimonials, event coverage, culture, explainer, influencer, and more
  • Formats videos for different contexts, including website, mobile, email, social media, and television
  • Serves as videographer at all College and College-related events, including live video streams
  • Understands how video can be combined with other content to achieve strategic goals
  • Collaborates with peers and partners to determine video purpose, message, audience, and audience action
  • Excels at video storytelling that achieves emotional impact
  • Makes decisions with audience or users in mind
  • Presents concepts and creates storyboards
  • Plans and organizes video shoots
  • Excels at video editing and incorporating b-roll, graphics, special effects, music, and voiceover
  • Secures and mixes music and sound for videos and presentations
  • Shoots and edits still photography for use in College promotional material (print and digital)
  • Makes decisions about posting, distributing, hosting, and promoting videos
  • Measures success of videos through analytics when appropriate
  • Creates and maintains video library and manages YouTube channel
  • Partners with Director to oversee video consultants

Other Duties and Responsibilities

  • Monitors video content marketing trends and identifies opportunities to expand marketing communications and enhance the College brand
  • Learns and develops skills in new media technologies as they arise
  • Participates in kick off meetings, brainstorm sessions, and team reviews
  • Collaborates with others in a team environment to complete complex projects
  • Plans, coordinates, and completes a variety of projects simultaneously
  • Creates and updates jobs in team project management database
  • Develops project timelines and meets deadlines
  • Contributes to media buying conversations
  • Accepts and implements feedback with positivity
  • Is flexible and adaptable in response to changing customer requests
  • Follows brand guidelines
  • Works assigned schedule and exhibits regular attendance
  • Works outside of business hours as needed
  • Maintains confidential and sensitive information

Required Education/Experience

  • A minimum of an associate degree in video/multimedia production or communication, visual communication, film, or closely-related field
  • Five or more years of experience as a full-time videographer on a marketing team
  • Knowledge of best practices in video shooting, video content marketing, multimedia production, marketing and communications strategies, and graphic design and photography principles

Knowledge, Skills, and Abilities

  • Excellent communication skills; an ability to connect and communicate with leaders, peers, students, actors, interviewees, and others
  • Expert knowledge of Adobe Premiere Pro and intermediate knowledge of media design software such as Adobe After Effects, Photoshop, Illustrator, and Audition
  • Experience with photography, animation, motion graphics, interviewing, and television commercials are a plus

Candidates must apply for the Videographer position via the Columbus State website.