Scope of Position: The Ohio State University Wexner Medical Center’s Digital Strategy team, a collaboration between the Communications & Marketing and Information Technology departments, is responsible for the Medical Center’s web/mobile properties, which include the main Medical Center’s consumer-facing site, the College of Medicine’s site, cross-platform native mobile apps and several other web, mobile, email and social presences. This position is responsible for supervising the team responsible for developing and implementing a robust digital marketing and analytics program for all of OSU Wexner Medical Center’s digital properties.
Position Summary: The Director, Digital Marketing and Analytics will be responsible for all aspects of the organization’s multi-channel digital marketing – including but not limited to display, social and search advertising, SEO, retargeting, email, testing, audience insights and analytics for key digital audiences (patients, referring physicians). This position ensures that the marketing department makes smart decisions based on data, not assumptions, and that our assumptions are properly tested. He/she manages the work of analysts and digital marketing staff, as well as external vendors, partnering with the Digital User Experience team to produce effective digital marketing tactics (e.g. web conversion pages, emails, display ads) and is supervised by the Senior Director, Digital Strategy. They are responsible for the advancement of the CRM platform and strategy to better target and understand all touchpoints with our constituents. They will work with Corporate/Public Relations, Creative Services and Healthcare Service Marketing teams, as well as other members of the multi-disciplinary Digital Strategy team to advance and measure awareness and engagement with all OSU Wexner Medical Center web/mobile properties in support of the organizational goals to improve national reputation, increase patient volumes and optimize financial performance and efficiencies. He/she will have a leadership role in the evolution of a data-driven, digital-first Marketing & Strategic Communications department. This position stays abreast of advances in digital marketing and analytics industry-wide.