The Paid Search Specialist is responsible for leading the development of Pay-Per-Click (PPC) strategy and campaign execution. This individual manages the daily operations of projects and reporting across a variety of clients. The ideal candidate has a strong understanding of search engine algorithms, requirements, analysis tools and best practices along with the ability to clearly communicate keyword and search engine strategies and results.

Responsibilities may include:

  • Works closely with internal teams to understand client needs and business objectives
  • Stays abreast of ongoing search engine algorithm changes and understands how those changes affect existing search engine campaigns as well as future projects
  • Clearly articulates search engine best practices to colleagues and to clients
  • Strategizes and executes PPC campaigns and presents analyses and recommendations to team members
  • Performs keyword research and analysis to support PPC programs
  • Builds and optimizes PPC programs: campaigns, ad groups, keywords and ad copy development
  • Monitors the progress of search engine marketing programs using various reporting tools
  • Gathers data and metrics for program reporting
  • Optimizes campaigns to ensure strong return on investment
  • Tracks campaign progress, performs bid management, generates status reports, and identifies opportunities for improvement
  • Troubleshoots tracking issues with analytics platforms
  • Collaborates with content developers to create and edit website content and Google Ads copy that is properly optimized
  • Provides routine status reports to account teams

Qualifications:

  • 2-4 years of experience in supporting and implementing successful search engine marketing campaigns
  • Strong problem-solving and decision-making abilities with rigorous attention to detail
  • Strong foundation in search engine marketing
  • Knowledge of Google Analytics, Google Tag Manager, Google Ads, Microsoft Ads, Google Data Studio
  • A creative/curious approach to understanding aspects of digital advertising, digital media strategy and standard media measurement.
  • Organizing and working across multiple projects with cross-discipline team members
  • Strong oral, written and visual communication skills with the ability to convey and package technical findings to various audiences in non-technical terms
  • Knowledge of industry trends and best practices in relation to PPC
  • Bachelor’s degree in Information Systems, Internet Technologies, Business, Marketing or related fields is required, or equivalent relevant work experience

To be considered for this position, please submit your resume here: fahlgrenmortine.com/job-listing-application

Fahlgren Mortine is an Equal Opportunity Employer.