The Senior Media Connections Strategist is responsible for developing results-driven strategies that deliver meaningful connections between a brand and its audience(s). This individual is responsible for developing cross-channel media strategies and must understand how that intersects with owned, earned and shared media. Our ideal candidate is a well-organized, detail-oriented person with the ability to multi-task, and manages deadlines, budgets and timelines.
Responsibilities

  • Partners with engagement and creative teams to develop strategic recommendations for connecting a brand to their audience(s)
  • Pursues innovative solutions for solving client needs
  • Provides thought leadership and education to both clients and internal audiences
  • Possesses a deep knowledge of both traditional and digital advertising
  • Utilizes research tools to provide consumer and competitive insights and recommendations
  • Ensures fiscal accuracy of all media buys
  • Accurately produces, optimizes and maintains multi-channel programs
  • Provides key insights based on campaign data
  • Identifies anomalies, meaningful data events and trends for further analysis
  • Demonstrates ability to reliably support multiple clients

Qualifications

  • 5+ years of relevant media experience, including audience understanding and research
  • Strong multi-channel understanding and experience are critical
  • Proven digital negotiation and buying skills
  • Demonstrated drive and passion for uncovering and identifying connection points – no matter the medium
  • Uses a creative approach to solving marketing challenges
  • Proven presentation skills
  • Ability to take initiative and assume responsibility, consistently meet tight deadlines and handle multiple projects simultaneously
  • Strong organization and communication skills
  • Desire to understand and provide insights from campaign data and analytics
  • Must be a team player
  • Ability to manage others and has the skills required for effective communication and delegation of tasks
  • Strong skills and experience with Microsoft Word, Excel, PowerPoint, Nielsen, MRI, Scarborough, Kantar and Google Marketing Platform
  • BS/BA Business Management, Marketing, Media Studies, Communications or related fields
  • Some travel may be required – up to 35%

To apply, please submit your cover letter and resume for this position here: https://careers-fahlgrenmortine.icims.com/jobs/1447/senior-media-connections-strategist/job
Please, no phone calls. Relocation assistance will not be provided.
Fahlgren Mortine is an Equal Opportunity Employer.