How do you grow an obscure brand from Kentucky into a global icon?
You start a conversation.
Forty-five years ago, bourbon was a far cry from the ultra-hip, old-school classic that it is today. It was in a category that was synonymous with fussy old granddads: tired, antiquated, and tragically uncool. Luckily for Maker’s Mark, their bourbon tasted better than any of the others—and that was just enough for Doe-Anderson to build an iconic brand and establish a new premium category for bourbon.
Through the years, Doe-Anderson cultivated an organic, two-way conversation between Maker’s Mark and bourbon drinkers that evolved the whisky into an indelible name in the spirits industry. Join Doe-Anderson’s Executive Vice President + Chief Creative Officer, David Vawter as he details the 45-year relationship between Doe-Anderson and Maker’s Mark.
Please join us!
Don’t forget Creative Best!
We’ll be collecting your entries for Creative Best from 4:00-7:30pm at Gateway Film Center, right before the speaker event.
• Social hour 6:30 p.m. – 7:30 p.m.
• Presentation: 7:30 p.m. – 9:00 p.m.
• Student CSCA members – free
• Student non-members – $5
• CSCA members – $5
• Non-members – $15
Student non-members – $5
CSCA members – $5
Non-members – $15