Bold change starts with taking a stand. Root Insurance has partnered with Nascar racer Bubba Wallace and Director Wes Walker to shed light on systemic racism—from the blatant Confederate flags long seen on race day to the hidden costs of racism in insurance rates.
Join Wes Walker and Kelly Ruoff as they take you behind the scenes of the Bubba Wallace x Root partnership and the powerful award-winning video that boldly declares “progress owes no apology.”
Wes Walker was recently named Shots 2021 New Director of the Year, and has previously created bold commercial work with Nike, Disney, Ford, Shiseido, Nissan, Corona Beer, Adidas, and Tesla. He is also known for his music videos for Bob Marley, Joey Bada$$, Buju Banton, and Jidenna. Kelly Ruoff is the Chief Brand Officer for Root Insurance, an insurance company that believes in fairness—basing rates primarily on driving, not demographics. Previously Kelly served as partner and Chief Creative Officer at Ologie. Prior to that, she had served in senior content roles with Martha Stewart Living Omnimedia.
Special thanks to our co-hosting agencies, Root and Tool!